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Goldman Sachs has lost billions on Apple Card, but it’s optimistic

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In January, a report indicated that Goldman Sachs had lost over $1 billion through its partnership with Apple for the Apple Card. Despite this, however, the company says that it remains committed to its partnership with Apple and expects it to be lucrative in the long run.

The future of Apple Card and Goldman Sachs

This comes as The Wall Street Journal reports that Goldman Sachs is pausing its efforts to further expand its credit card programs. As a refresher, the Apple Card represented one of Goldman’s first ventures into consumer banking. The bank’s only other consumer credit card is a co-branded card with General Motors. The bank was in negotiations to launch a co-branded credit card with T-Mobile but recently ended those discussions.

In line with this, Goldman is also calling back Marcus, which is its broader consumer banking business. This includes personal loan originations.

Despite Goldman’s massive pullback in consumer banking, the company is reportedly still committed to the partnership with Apple. “The bank remains committed to the Apple and GM credit-card programs, according to a person familiar with the matter,” this week’s Wall Street Journal report says.

Furthermore, at a conference this week, Goldman Sachs CEO David Solomon said that the bank expects “meaningful dividends for the firm over time.” In October, Goldman announced that it was extending its partnership with Apple through 2029. This partnership, however, extends beyond Apple Card.

Apple is also ramping up its in-house personal finance efforts as part of its efforts to reduce reliance on third parties like Goldman Sachs. Internally, this is called “Project Breakout” and would bring things like lending, fraud analysis, and credit checks in-house.

For example, the upcoming Apple Pay Later “buy now, pay later” service will use more of Apple’s own financial tools than Apple Card. Goldman, however, is still a partner and the technical issuer of the loans. Apple is also working with Goldman Sachs for its upcoming Apple Card Savings Account feature.

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